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Creative Coaching

Let's face it! Pursuing any creative venture is hard. It can be incredibly isolating and lonely too. 

Hi, I'm Elina! I'm passionate about working with small creative businesses like yours. I've helped people just like you get on track and stay on track with hands-on creative coaching.

Your ideas are great, you just need some strategy, direction, guidance, and someone in  your corner to help you business reach its potential. Together, we can turn your passion into a profitable business, while also keeping you sane, organised, and grounded. 

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Regular One - on - One Coaching

We'll meeting one-on-one and address the needs of your business with regular meetings.

Project Management.

Lets make your business efficient & automated, giving you more time for the creative stuff. Let's keep you accountable, motivated, and on track.
Strategic Planning & Goal Setting.

Lets set long and short term goals as well as well as the steps needed to get there.

Accountability. Motivation. Building Momentum.

Regular meetings mean building accountability into your week or month. Motivation is easier when there's someone else dedicated to your success! 

Troubleshooting & Problem Solving.

Two heads are better than one, and your problems are less scary when you're not working on them alone.

Project or Product Launch

Let's work together on launching a new service, product, or project!

Longer Term Accountability Coaching

Let's work together long term, meeting on a regular basis to build accountability and support into your business. 

What People Say About Working With Elina...


"Elina was very attentive, responsive and willing to jump on a call whenever it was needed. In the lead up to my debut single release- she kept everything on track and was very encouraging throughout. I would definitely recommend any independent artist in to reach out to her, it’ll give them the structure needed to be successful."

- Jade Renee

Who is Elina?

Elina is a digital marketer, project manager, coach, and creator.


Born to Canadian parents, Elina spent her formative years in Singapore, and moved to Canada to attend McMaster University (B.A. English and Political Science). She moved to Dublin to pursue her passion for music more seriously, worked extensively in the music industry, and completed a Diploma in Songwriting and a diploma in Music Business from BIMM. Since now splits her time between Canada and the rest of the world.

Her passion for independent music and helping creative business led her to found Red Vine Records, and later Drop Rocket. She has helped several creative companies, labels, artists, and startups scale their businesses and reach their goals while staying grounded. She specialises in project management, digital strategy, and creative marketing.  

She is founder and director of Drop Rocket, project management software to help independent artists release music better and scale their artist businesses.  

Why Work With Elina?

Elina is truly dedicated to your success! She believes deeply in empowering creative individuals with the tools and knowledge necessary to achieve their goals, dreams, and pursue creative careers. She provides the strategy, organisation, and guidance required to grow and scale any creative business or venture. 

Elina's Success Stories: 

For her own music: Over 1.5 million Spotify streams, worldwide radio play,  critical press acclaim, gigs in three continents

For her clients: Dozens of Spotify Editorial Playlist placements, major press placements, sold out shows & events, solid business plans, attracting investors, brand development (sound and visuals), creating automation and business structures, and much more. But most importantly, unwavering dedication to her clients and their goals!

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